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Trad Hospital

Revitalizing and modernizing while maintaining a connection to the existing brand. 

Project Type

Brand Identity, Website Design, UX, Mobile, Iconography



The Challenge

How to maintain brand recognition through the logo and how to infuse a modern touch while respecting the institution's longstanding tradition?​

Our Approach
We chos
e not to reinvent the wheel but to evolve it.
We embraced the existing logo, a symbol embedded in the community's consciousness, and carefully crafted a modern version that paid homage to its heritage. The new logo seamlessly evolved from the current one, introducing a modern touch through rounded corners, outlines, and an updated color palette.


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