BRANDING | SOCIAL MEDIA

Kalam

Thawra

OCTOBER

REVOLUTION

On October 17th 2019,

civil protests started in Lebanon,

known as the October Revolution.

 

The beginning of the Revolution was

peaceful, creative and hopeful;

and mainly led by the Lebanese youth.

Through art and dialogue,

public spaces were reclaimed,

social media spread awareness

and the Lebanese united as one like never before. 

 

It was about the people of Lebanon.

Since October 17th,

the people have protested, lost their jobs, their money

lost hope, lost their homes, lost their Beirut.

The Lebanese haven't stop the fight for change

I was living in Lebanon when the Revolution started.

Our voices needed to be heard.

The people needed togetherness.

We created KALAM THAWRA

The literal translation

of Kalam Thawra is

"Words of a Revolution"

(كــلام)

KALAM THAWRA

REVOLUTION

(ثــورة)

WORDS

WHAT IS "KALAM THAWRA"?

a digital platform created for the Lebanese people to express themselves and unite together  through words during all the events since the October Revolution.

BRAND IDENTITY

CONCEPT

Untitled-1-02.png

Lebanon cedar (Cedrus libani) is at the center of the Lebanese flag and a symbol of power and peace

The ink pen represents the writings of the Lebanese people, their words and their voices.

COLOR PALETTE

IMG_6697.jpg

Inspired by the colors of Lebanon and its flag, the color palette consist of 3 simple colors: green, red and white. Each have a symbolic meaning.

RED

"blood shed for liberation"

WHITE

peace and purity

GREEN

Cedar Tree, Lebanon, power

hex #A7001F

hex #008013

hex #FFFFF

hex #252525

kalamthawra.png

200+

writers on the platform

professional and non-professional

due to Lebanon's multi-cultural and trilingual culture, the Lebanese express themselves in Arabic, French and English

3

languages

Though Kalam Thawra started to voice the hopes of the Lebanese during the Revolution, the platform has continued to trace, through the words of the Lebanese people, all of the events since.