BRANDING | SOCIAL MEDIA
Kalam
Thawra
OCTOBER
REVOLUTION
On October 17th 2019,
civil protests started in Lebanon,
known as the October Revolution.
The beginning of the Revolution was
peaceful, creative and hopeful;
and mainly led by the Lebanese youth.
Through art and dialogue,
public spaces were reclaimed,
social media spread awareness
and the Lebanese united as one like never before.
It was about the people of Lebanon.
Since October 17th,
the people have protested, lost their jobs, their money
lost hope, lost their homes, lost their Beirut.
The Lebanese haven't stop the fight for change
I was living in Lebanon when the Revolution started.
Our voices needed to be heard.
The people needed togetherness.
We created KALAM THAWRA
The literal translation
of Kalam Thawra is
"Words of a Revolution"
(كــلام)
KALAM THAWRA
REVOLUTION
(ثــورة)
WORDS
WHAT IS "KALAM THAWRA"?
a digital platform created for the Lebanese people to express themselves and unite together through words during all the events since the October Revolution.
BRAND IDENTITY
CONCEPT
Lebanon cedar (Cedrus libani) is at the center of the Lebanese flag and a symbol of power and peace
The ink pen represents the writings of the Lebanese people, their words and their voices.
COLOR PALETTE
Inspired by the colors of Lebanon and its flag, the color palette consist of 3 simple colors: green, red and white. Each have a symbolic meaning.
RED
"blood shed for liberation"
WHITE
peace and purity
GREEN
Cedar Tree, Lebanon, power
hex #A7001F
hex #008013
hex #FFFFF
hex #252525
200+
writers on the platform
professional and non-professional
due to Lebanon's multi-cultural and trilingual culture, the Lebanese express themselves in Arabic, French and English
3
languages
Though Kalam Thawra started to voice the hopes of the Lebanese during the Revolution, the platform has continued to trace, through the words of the Lebanese people, all of the events since.
